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This supplier has been verified onsite by world-leading inspection company, SGS Group
Video verified by: SGS Group
Image taken by: SGS Group
Image taken by: SGS Group
Image taken by: SGS Group
Image taken by: SGS Group
Image taken by: SGS Group
Image taken by: SGS Group
Image taken by: SGS Group
Image taken by: SGS Group
Image taken by: SGS Group
Image taken by: SGS Group
Business Type: Manufacturer, Trading Company
Location: Guangdong, China (Mainland) Verified
Main Products: Building Blocks Verified
Private Owner View More
Total Employees: 301 - 500 People Verified
Total Annual Revenue: 2017 USD 28500000 Verified
Year Established: 2004 Verified
Top 3 Markets: Domestic Market 39.98% Eastern Asia 34.17% South America 7.93% Verified
Certifications: ISO9001, Other, ISO14001 Verified
Product Certifications: CCC Verified
Our company was founded in 2003, with a registered capital of 42.65 million Yuan. Our company is a w...
Our company was founded in 2003, with a registered capital of 42.65 million Yuan. Our company is a well-known creative cultural toy company, comprehending industrial operation and culture transmission. Our business range covers creative cultural products, educational products, the R&D, production and marketing of animation toys, etc.

Our company has "Loongon" and "COGO", two well-known toy brands at home and abroad. Our company passed ISO9001 quality management system certification in 2003. Our company, a member of Shantou Patent Protection Association, has more than 200 patents. Loongon won the honorary title of "Key fostering and developing export brand in Guangdong" from Guangdong Foreign Trade and Economic Cooperation Department in 2009. Animation works which Loongon has participated in producing or licensing include "Galaxy Racer", "Lightning Racer", "Monkey King", "GG BOND", "Qins Moon", "Star Cats Rescue Team", "Building Blocks Story", etc. Our company has been holding our operation concept of "independent innovation, research and development and self-owned brand building", taking "cultural and creative industry chain integration" as our strategy.

There are more than 500 employees in Loongon nowadays. Loongon is formed by International Trade Department, Marketing Department, Product R&D Department, Manufacturing Department, General Administration Department and Finance Department and three wholly-owned subsidiaries, including creative culture product subsidiary - "Shenzhen Loongon Animation Technology Co., Ltd.", "COGO UK Group Ltd." which focuses on developing children's building bricks for overseas markets, and the domestic Chain Management Company Subsidiary.

Loongon has a plant of 50,000 square meters. Our company is mainly engaged in developing educational assembling brains toys, including building blocks, assembling models, other assembling racing toys, etc. Loongon brings culture education into toys for children's multi-intelligence development. Loongon gives children a moral lesson by the cultures inside our products. Products certified as China CCC products cover six series and 16 certification units of nearly 500 products. Meanwhile, times of inspection and sampling testing in the past four consecutive years from Technical Supervision Bureau, Trade Inspection Bureau and other designated national testing organizations all confirm that our products are up to the national standards and our exporting products meet European and American standards (EN71, EN62115, RTTE and RoHS). Loongon has established stable cooperative relationships with more than one hundred dealers, covering distribution channels in more than 30 provinces, autonomous regions and municipalities in the whole country, guiding provincial and municipal dealers to set up almost ten thousand sales terminals.

With years of market development, Loongon has formed a worldwide marketing network and has worked with over ten thousand customers. Our products are sold to the United States, the European Union, Latin America, etc., about 100 countries and regions. Customers from all over the world can visit our booth at Hong Kong Toy Fair, Nuremberg Toy Fair in Germany, Canton Fair and other large-scale exhibitions.

The business range of "Shenzhen Loongon Animation Technology Co., Ltd." covers the creative cultural animation work, online game, film and television work planning, production and operation, image licensing, derivative product development and sale, and so on. Moreover, Chain Management Company Subsidiary is orientating on sales terminal building and the enhancement of brand image and domestic market share.

Production Capacity View More >

Annual Production Capacity(Last Year) Verified
Product Name Production Line Capacity Actual Units Produced(Previous Year)
Building Blocks 1589201pcs / month 16345337pcs
Production Flow Verified
  • Mould Processing
  • Injection Molding
  • Automatic Packaging
  • Inspecting
  • Packaging
  • Finished Products

Quality Control View More >

Quality Management Process Verified
  • Material Vendor Assessed
  • Incoming Materials Inspected
  • In-process Product 100% Check
  • Random Check after Final Packaging
No. of Employees in Each Production Line Verified
Production Line Supervisor No. of Operators No. of In-line QC/QA
Workshop 15 263 8
Certification Verified
Picture Certification Name Certified By Certificate No. Business Scope Availiable Date --- Expired Date
ISO14001 ISO14001 CQC 00116E21881R1M/4400 Design, Development and Production of Plastic Toys and Related Management Activities 2016-07-25 --- 2019-07-30
ISO9001 ISO9001 CQC 00116Q26523R3M/4400 Design and Production of Plastic Toys and Electronic Toys 2016-07-18 --- 2016-07-21
Other Other Other C011267 Has implemented a Code of Business Practices System, Which Complies with the Requirements of ICTI Code of Business Practices 2016-08-11 --- 2017-08-10
Production Certification Verified
Picture Certification Name Certified By Certificate No. Product Name & Model No. Availiable Date - Expired Date
CCC CCC Other 2015152203014429 Military, Engineering, Fire Control, Castle, Space, Special Force 2015-09-01 --- 2020-08-31
CCC CCC Other 2014152202011792 Military, Dream Girl 2017-02-28 --- 2019-06-17
Testing Report Verified
Picture Report Name Report By Product Name & Model No. Report Date
Test Report Test Report SGS Building Block Series 2017-03-20
Test Report Test Report Other Specia Force 2017-02-21
Test Report Test Report Other Military 2016-09-21
Test Report Test Report SGS Building Block Series 2017-03-20
REACH REACH SGS Building Block Series 2014-05-04

Trade Capacity View More >

Trade & Market Verified
Main Markets Total Revenue(%) Main product(s)
Domestic Market 39.98% Building Blocks
Eastern Asia 34.17% Building Blocks
South America 7.93% Building Blocks
Southeast Asia 6.96% Building Blocks
Western Europe 6.37% Building Blocks
Eastern Europe 2.07% Building Blocks
Northern Europe 1.61% Building Blocks
Oceania 0.41% Building Blocks
South Asia 0.29% Building Blocks
Southern Europe 0.21% Building Blocks
Export Percentage: 60.02% Verified
Export Mode: Have Own Export License Verified
Language Spoken:
No. of Employees in Trade Department: 21-50 People
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